So if you’ve watched commercial television in the UK recently you will have done well to miss the Microsoft cloud adverts featuring Real Madrid. They are Dynamics CRM user and suspect that’s CRM online (although that’s currently not on Azure) but obviously the cloud bit being talked about is their web site including massive volume media streaming etc.
They have a business where they need massive amounts of capacity for limited days of the year. Right now, out of season, they don’t need much at all (except when major player signings are announced) but once August comes round it will start again and peaks massively for those Champions League finals that they seem to regularly feature in.
So instead of having huge amounts of bandwidth and servers to pay for 24×7 they can scale up when they need it with the almost infinite capacity protecting their reputation and brand.
Does your business have busy and not so busy periods? Would it help to be able to scale as you need rather than try to predict the future? If so your Dynamics system is ideally suited to being based on Azure or Dynamics CRM Online. With companies like Real Madrid trusting it why don’t you?
To discover more, visit the dedicated page on Microsoft.com: