Why do Real Madrid use Microsoft Dynamics?


So if you’ve watched commercial television in the UK recently you will have done well to miss the Microsoft cloud adverts featuring Real Madrid.  They are Dynamics CRM user and suspect that’s CRM online (although that’s currently not on Azure) but obviously the cloud bit being talked about is their web site including massive volume media streaming etc.

They have a business where they need massive amounts of capacity for limited days of the year. Right now, out of season, they don’t need much at all (except when major player signings are announced) but once August comes round it will start again and peaks massively for those Champions League finals that they seem to regularly feature in. 

So instead of having huge amounts of bandwidth and servers to pay for 24×7 they can scale up when they need it with the almost infinite capacity protecting their reputation and brand.  

Does your business have busy and not so busy periods? Would it help to be able to scale as you need rather than try to predict the future? If so your Dynamics system is ideally suited to being based on Azure or Dynamics CRM Online. With companies like Real Madrid trusting it why don’t you?

To discover more, visit the dedicated page on Microsoft.com:


Author: James Crowter

I’m passionate about how businesses can improve their efficiency by getting process optimal more of the time. For the last twenty five years I’ve worked to help organisations of all sizes and types implement the ERP & CRM software that typically they decide they need when things are going wrong. I’ve seen that work unbelievably well and enabled those organisations to rapidly grow but I’ve also had some hard projects over that time where it’s felt more like warfare at times. Since 1996 (and version 1.01) I’ve been working with a small Danish product called Navision that’s now become Microsoft’s Dynamics NAV and I’ve also been using and consulting around Microsoft CRM since 2005. As managing Director of one of the longest established first Navision and now Microsoft Dynamics partners I’ve been involved in the complete history including numerous product councils and system design reviews. It’s my privilege to know many of the key Microsoft executives and product designers and have insight into both where the products are now and their future direction. So colleagues & clients have asked me to start this blog to share some of the insight that both this knowledge (obviously where not restricted by NDA’s or client confidentiality) and experience can help. Specifically I want to concentrate not on the specifics of how (there are some great blogs already for that) but why. If any user helps their business make better decisions or consultant can give better advice then that will be objective achieved. I founded Technology Management in 1992 and have led from the front ever since. Helping clients use technology to grow their business is my passion through explaining technology in terms that everyone can understand. My interest in computing began at the age of eight, long before my school had the equipment to cope. Throughout school and university I developed software commercially. I hold many IT certifications, such as Microsoft Dynamics NAV (for over 17 years), Microsoft Dynamics CRM (for over 10 years), as well as Microsoft Windows Server, Exchange and SQL. In October 2015, I was awarded the title of Most Valuable Professional (MVP), a title given to a select few individuals (31 currently) across the world specifically for Dynamics NAV. After years of working with a range of distribution and manufacturing software for hundreds of organisations, I focus on understanding the business requirements of an organisation, what it will take to deliver the systems required to maximise their potential. Follow me online via my other social channels: - Twitter: @jamescrowter - LinkedIn: linkedin.com/in/jamescrowter Or email me directly at james[.]crowter[@]tecman.co.uk.

Leave a Reply

Your email address will not be published. Required fields are marked *